Insha, Nazish’s ‘Talking toe’ shoe wear venture began with Rs 300

Story by  ATV | Posted by  Aasha Khosa • 3 Years ago
Insha and Nazish
Insha and Nazish

 

Kavish Aziz / Lucknow

Where there is a will there is a way; the old adage describes the magical journey of two sisters Nazish and Insha of Lucknow from struggling with paying their school fees to lord over a big business.

Not many would believe that today’s well-known businesswomen of the city of the Nawabs, Nazish and Insha had started their business with just three hundred rupees.

Nazish, 27, a Commerce graduate, says their family’s financial condition was not good; their father was the sole earner. He had a small business of thread and needles. The two sisters and their brother completed their education facing financial difficulties.

Nazish wanted to become a chartered accountant or a bank officer but her brother advised her to venture into online business.

Nazish followed his advice and started making footwear. Insha also joined her and they started working from home.

She says, “We would create designs of sandals and sleepers. One day I borrowed Rs 300 from my mother and brought some decoration items from the market. I used these to embellish the footwear and used my creativity in designing a lady’s footwear.” She used the fabric imaginatively and uploaded a picture of it on Instagram. Four months later, the sisters received the first order. They were overjoyed.

They have a page on social media called "Talking Toe" where they upload photographs of their designs. They get regular orders not only from India but also from Dubai, the USA, UK, Singapore Mauritius and Italy.

Insha says, "We have created 15,000 designs so far. There are a few customers who send their designs to us and we create customized footwear for them. Since the volume of the business has increased they have employed workers on the salary of Rs 10,000 pm. ”

According to Nazish social media has helped them grow their business. “We also show our designs in specially placed stalls in exhibitions in different cities,” she said.

Insha and Naziya are surely extraordinary designs since their footwear has been purchased by Bollywood celebrities like Vidya Balan, Parineeti Chopra and Sara Ali Khan.