Previously, X Premium features would cost a user $8 per month and include the ability to share longer posts and video uploads, have larger reply prioritization, and see fewer adverts on their timeline.

Meanwhile X Premium+ users have all the features of Premium with no adverts in the For You and Following timelines, as well as access to generative artificial intelligence chatbot Grok.

The changes come two days after a U.S. judge threw out a lawsuit brought by X against a group that claimed hate speech has risen on the app since Musk’s takeover.

The number of people using X each day is also reportedly falling, lagging behind its market rivals Instagram and TikTok.

This decline in X mobile app active users may have been driven by user frustration over flagrant content, general platform technical issues, and the growing threat of short-form video platforms, Abe Yousef, a senior insights analyst

In a post shared by X Data on March 18, the platform said it currently welcomes 250 million global daily users.

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