New Delhi

Swiss watchmaker Rado has launched its latest campaign featuring global brand ambassadors Katrina Kaif and Hrithik Roshan, highlighting the connection between two contrasting worlds through its signature timepieces.

The campaign juxtaposes the personal universes of the actors. Katrina Kaif is shown in a serene architectural space of arches and veils, wearing the Centrix Diamonds watch, reflecting elegance and refinement. Hrithik Roshan appears amid rugged volcanic rock formations, embodying strength and adventure, while sporting the Captain Cook High-Tech Ceramic Chronograph.

Central to the campaign is the Rado anchor, a symbol of precision, reliability, and consistency, which draws the two worlds together. The narrative emphasizes the harmony of differences, connecting contrasting energies and paths through movement, connection, and Rado’s craftsmanship.

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Rado says the campaign reflects its philosophy: each timepiece is not just a watch but a companion for personal journeys, representing bonds that unite people.