New Delhi

Limited has joined the nationwide #NonStopZindagi campaign under National PNG Drive 2.0, an initiative led by the Petroleum and Natural Gas Regulatory Board (PNGRB) to encourage the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across the country.

According to a statement issued by GAIL, the campaign reflects a shared commitment among key stakeholders in India’s natural gas sector to accelerate the shift towards cleaner, safer and more efficient energy options for households, businesses, industries and the transport sector.

The National PNG Drive 2.0 campaign, scheduled to run from January 1 to March 31, 2026, aligns with India’s broader goal of increasing the share of natural gas in the national energy mix to 15 per cent by 2030. As part of this transition towards a gas-based economy, PNGRB has introduced a Unified Tariff framework based on the principle of “One Nation, One Grid, One Tariff.” The framework aims to create an integrated national gas transmission network with uniform transportation charges, enabling wider and more equitable access to natural gas across regions.

The campaign’s core objective is to raise awareness and generate demand for PNG, CNG and the City Gas Distribution (CGD) ecosystem. Through targeted outreach, it seeks to promote adoption across domestic, commercial and industrial users, while reinforcing CNG as a preferred fuel choice for the automobile sector.

The messaging highlights key benefits such as safety, uninterrupted supply, ease of use and cost efficiency, positioning natural gas as a reliable energy solution for both urban and semi-urban consumers.

To maximise reach, the campaign follows an integrated engagement strategy spanning digital platforms, offline initiatives and on-ground activities. A standardised creative toolkit has been developed for CGD entities to ensure consistent messaging and effective lead generation. Campaign content has been tailored for four major segments—domestic PNG users, commercial establishments, industrial consumers and CNG vehicle users.

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Digital and social media outreach forms a major pillar of the initiative, supported by curated content including social media posts, GIFs, influencer collaborations and platform-specific videos for Facebook and YouTube. On-ground activations such as Resident Welfare Association (RWA) toolkits and branded mobile vans are aimed at strengthening community-level awareness. These efforts are further enhanced through culturally relevant and festival-themed messaging to build deeper public engagement.