New Delhi

Former India captain Sourav Ganguly has been roped in as a brand ambassador of insurtech platform InsuranceDekho.

“The campaign draws on Ganguly's defining identity, the captain who played without fear, backed his team, and built a generation of winners,” the organisers said in a release.

READ MORE: MEA comes to rescue of Nazneen stuck at Doha airport

The organisers said 'Khul Kar Khelo' would be the call for insurance advisors on the platform and added, "The partnership will be brought to life through a new TVC campaign rolling out across digital and broadcast platforms."