New Delhi

Prime Minister Narendra Modi has appealed to pilgrims undertaking the Amarnath Yatra in Kashmir to set aside at least 10 per cent of their pilgrimage budget for purchasing locally made products, saying the initiative would strengthen the livelihoods of artisans, traders and youth in Jammu and Kashmir.

In an open letter in Hindi posted on X, the Prime Minister urged devotees to adopt five resolutions during the annual pilgrimage to the cave shrine of Baba Amarnath in south Kashmir. The resolutions focus on cleanliness, safety, environmental conservation, support for local livelihoods and nation-building.

The five resolutions proposed by Modi are:

• Buy goods made by Kashmiri brothers and sisters to support local artisans, traders, and livelihoods.
• Ensure a Swachh Shri Amarnath Ji Yatra by maintaining cleanliness throughout the pilgrimage.
• Gift a sapling on Raksha Bandhan under the ‘Ek Ped Maa Ke Naam’ campaign to promote environmental conservation.
• Strictly follow all guidelines and safety advisories issued by the authorities during the yatra.
• Contribute towards building a Viksit Bharat (Developed India) with the spirit of ‘Nation First.’

Explaining, he said, “embracing the spirit of 'Vocal for Local', let us spend at least 10 per cent of our pilgrimage budget on purchasing local products. This will strengthen the livelihoods of families and the youth of Jammu & Kashmir."

बाबा बर्फानी के दर्शन से जुड़ी श्री अमरनाथ यात्रा हमारी आध्यात्मिक परंपरा और सांस्कृतिक एकता का शाश्वत अध्याय है। मेरी कामना है कि शिवभक्तों की यह यात्रा हर तरह से सुरक्षित और मंगलमय हो! इस पावन अवसर पर श्रद्धालुओं के लिए पांच संकल्पों से जुड़ा मेरा यह पत्र… pic.twitter.com/6Bc2Y9tXJC

— Narendra Modi (@narendramodi) July 3, 2026

He described the Shri Amarnath Ji Yatra as an enduring symbol of India’s spiritual heritage and cultural unity.

The Prime Minister emphasised that every pilgrim has a vital role in preserving the sanctity of the pilgrimage while strengthening social harmony, environmental responsibility, and the local economy. He encouraged devotees to make the yatra not only a spiritual journey but also an opportunity to contribute positively to society.

Thousands of pilgrims from all over the country and abroad are scheduled to The Shri Amarnath Ji Yatra, which commenced on July 3, is witnessing thousands of pilgrims travelling to the Holy Cave Shrine through the twin routes of Pahalgam and Baltal under elaborate security and logistical arrangements made by the administration.

The route from the Balatal side to the holy cave is 14-16 kms while the one from Nunwan is 48 km and passed through steep hills, meadows and glaciers. People complete the pilgrims in three to five days.

PM Modi wrote: "Dear Devotees, Har Har Mahadev! Jai Baba Barfani! Participating in the holy Amarnath Yatra in Jammu and Kashmir is, in itself, a profound privilege. The opportunity for devotees to seek the blessings of Baba Barfani begins with the Pratham Puja (first ritual) performed on the day of Jyeshtha Purnima."

PM Modi further said that this pilgrimage to seek the blessings of Baba Amarnath represents an eternal chapter in India's spiritual tradition.

"Every year, lakhs of devotees who cherish Sanatan culture arrive in Jammu and Kashmir from across the globe to participate in this journey. People from diverse regions, speaking different languages ​​and following varied traditions, undertake this pilgrimage with the solemn resolve to seek the divine presence of Mahadev," PM Modi added.

PM Modi also lauded the efforts of the Shri Amarnathji Shrine Board, the Jammu and Kashmir administration, and the security forces for ensuring the smooth conduct of the annual pilgrimage.

"For several decades, the Shri Amarnathji Shrine Board and the Government of Jammu and Kashmir have managed the pilgrimage with great efficiency and a spirit of service. Furthermore, our administration and security forces play a pivotal role in ensuring the safe and successful conduct of the Yatra. This year, too, thousands of personnel are dedicatedly fulfilling this responsibility," he said.

The Prime Minister expressed gratitude to the Indian Army, CRPF, Jammu and Kashmir Police, ITBP, BSF, NDRF, doctors, medical personnel, administrative officials, sanitation workers and all those involved in serving the pilgrims.

"On this occasion, I extend my heartfelt greetings to the Indian Army, CRPF, Jammu & Kashmir Police, ITBP, BSF, NDRF, doctors and medical personnel, administrative officials, sanitation workers, and every individual dedicated to serving the pilgrims.

During these two months, the holy abode of Baba Barfani offers a magnificent glimpse of India's 'unity in diversity," PM Modi added.

"This pilgrimage to the abode of Baba Barfani also showcases the hospitality of Jammu & Kashmir and the devotion of pilgrims arriving from across the country. At every stage of the journey, thousands of local citizens of Jammu & Kashmir extend a warm welcome to the pilgrims. Countless devotees from various parts of the nation also organise Bhandaras (community kitchens) along the holy cave route and the pilgrimage paths.

“This spirit of selfless service is a living embodiment of our Sanatan culture and the ideal of 'Sarve Bhavantu Sukhinah' (may all be happy)," PM Modi said.

ALSO READ: Amarnath Yatra: Celebration of spirit and souvenir of civilisation

In his letter, the Prime Minister urged devotees to adopt five resolutions during the pilgrimage.