New Delhi

More than 10 lakh children have been engaged in first 72 hours of cleanliness drive initiated by the Ministry of Urban Affairs through urban local bodies in the Country.

October is the month of festivals and with behaviour change at the centre of the cleanliness campaign, Ministry of Urban Affairs launched thematic activities to propel segregation of waste at source campaign.

The core activities involve dissemination of key messages to the citizens through public outreach, door-to-door messaging and engagement with schools.

Officials said that Urban Local Bodies have been encouraged to organise public outreach activities to garner the attention of the residents to promote the practice of segregation.

The special activities engaging school children have begun and will go on till October 30.

Selfie points are being created using installations representing pair of bins -green (for wet waste) and blue (for dry waste).

An official said that in a massive drive, in the first 72 hours more than 10 lakh children have already been engaged.

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While participating schools can register on the website sbmurban.gov.in, each school can be awarded a certificate of participation after the activities.