Basit Zargar/Gulmarg

Snowfall in Kashmir Valley has revived the hopes of tourism getting back on the rails. This is eight months after the terrorist attack in Baisaran Valley of South Kashmir in which 22 tourists were killed at point blank led to the the tourists leaving Kashmir right at the beginning of the tourist season.

 The ski resort of Gulmarg is once again emerging as a symbol of renewed hope, as tourists in large numbers are coming here to enjoy the snowfall.

Hundreds of visitors from across the country have arrived in snow-covered Gulmarg to celebrate the New Year, signalling a strong revival of tourist activity. This renewed influx reflects growing confidence and optimism, indicating that tourism in Kashmir is finally back on track.

Tourists in Gulmarg

The Jammu and Kashmir Tourism Department has organized multiple celebrations and cultural events across key tourist destinations such as Gulmarg, Pahalgam, and Sonamarg to attract more visitors to the Kashmir Valley. Many tourists expressed awe at the natural beauty of the region, saying they felt as though they had entered paradise. Several visitors remarked that they had never witnessed a place as breathtakingly beautiful as Gulmarg in their lives, highlighting the destination’s unmatched charm and growing appeal.

Selfie time for tourists in Gulmarg

''We have been here for two days, and we did not expect it to be so beautiful. We have come from Punjab; It's snowing here and it's so amazing. The people here are so good. It's very safe and I would want everyone to come to Kashmir Valley. I want to wish everyone a happy New Year, '' said Jaggi Sidhu, Tourist.

Tourists arriving to celebrate the New Year are seen thoroughly enjoying the winter wonderland of Gulmarg. While some visitors were spotted dancing to music, others were busy creating reels set to popular Bollywood songs, capturing memorable moments against the stunning snowy backdrop.

The peaceful Gulmarg under a blanket of snow

“I’m truly enjoying every moment. It’s incredibly beautiful here. All the credit for this trip goes to my brother. It really feels like paradise. We’re here celebrating my daughter’s birthday, soaking in the freedom and joy of Kashmir. Truly, it’s a paradise on earth and it feels very safe.” said Ishika Roy, Tourist.

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Local tourism stakeholders have expressed immense happiness over the recent surge in tourist arrivals, marking a long-awaited revival after months of subdued activity. The renewed influx of visitors has brought fresh optimism, with stakeholder's hopeful that the New Year will set new benchmarks for tourist footfall in the Kashmir Valley. Many believe that 2026 could surpass all previous tourism records.