British brands eye larger presence at cosmoprof India 2025

Story by  PTI | Posted by  Vidushi Gaur | Date 01-12-2025
Representational Image
Representational Image

 

Mumbai

The recently signed India–UK Free Trade Agreement (FTA) is expected to significantly accelerate trade in the cosmetics and personal care sector, with several British beauty and wellness brands preparing to expand their presence in the Indian market.

The UK’s beauty industry contributed £31.5 billion to GDP in 2025, and in 2024 exported £4.3 billion worth of beauty and personal care products. Under the FTA, India’s import tariffs in this category — currently 30% — will be reduced to 10%, with further phase-downs likely over the next decade. Industry leaders say this move will improve pricing and product access for consumers in both countries.

Against this backdrop, multiple UK companies are participating in Cosmoprof India 2025, a leading B2B beauty trade event. Exhibitors in the British pavilion include brands operating across skincare, cosmetics, men’s grooming, haircare, nailcare, beauty tools, wellness, manufacturing solutions and AI-based beauty tech.

Harjinder Kang, His Majesty's Trade Commissioner for South Asia and British Deputy High Commissioner for Western India, said the FTA “unlocks growth opportunity for beauty and personal care businesses on both sides” and will drive deeper commercial partnerships.

Several UK brands are planning expansion moves in India:

  • Denman Brush expects to scale via partnerships in the professional salon and consumer segments.
  • Holition — a firm specialising in AR-powered and AI-driven virtual try-ons — is exploring tie-ups to introduce digital beauty experiences for Indian shoppers.
  • Facetheory, known for ingredient-focused formulation, says the agreement simplifies collaboration with Indian distributors.
  • CellDerma, a clinical skincare company founded by Dr Dev Patel, has confirmed plans for its first launch in India.

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Officials from the British High Commission will also take part in Cosmoprof India 2025 to facilitate business engagements between Indian distributors, importers and UK firms.