New Delhi

Our skin endures a lot during the day, from pollution and dust to oil buildup and stress. While face packs are a skincare staple that bring instant freshness and hydration, many people overlook when to apply them. Timing, it turns out, can make a difference.

What Ayurveda says about timing

According to Ayurveda, the skin’s blood circulation follows a daily rhythm, its lowest in the morning, peaks in the afternoon, and rises again before bedtime.

However, modern dermatology offers a slightly different perspective

Here’s why evenings work best:

• Cleansing and detox: By night, your skin has gathered oil, sweat, and pollutants. A face pack helps draw out impurities and refresh tired skin.
• Relaxation: Evening applications let you unwind, free from the rush of daily tasks, so the ingredients can work effectively.
• Repair and nourishment: During sleep, your skin enters repair mode. A well-chosen pack boosts this process, helping restore elasticity and glow.
• Hydration: Post-mask moisturising seals in hydration, keeping your skin soft and supple overnight.

Step-by-Step: How to Apply a Face Pack the Right Way

1. Cleanse: Start with a clean face using a mild cleanser to remove makeup, dirt, and oil.
2. Exfoliate (optional): Gently scrub to remove dead skin cells and improve absorption.
3. Steam (optional): Steam for a few minutes to open up pores.
4. Apply the pack: Using clean fingers or a brush, spread an even layer on your face — avoid the eyes and lips.
5. Use upward strokes: Always move your hands upward to counter the skin’s natural sagging over time.
6. Relax: Let the mask sit for 10–20 minutes. This is your cue to rest and let your skin breathe.
7. Rinse: Wash off with lukewarm water, using soft circular motions.
8. Tone or treat: Use a toner if you have oily skin, or apply a hydrating serum for dry skin.
9. Moisturise: Finish with a nourishing moisturiser to lock in hydration.

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Whether you follow Ayurveda’s afternoon rhythm or the dermatologist’s evening advice, consistency is key. Choose a time that fits your routine and allows your skin to absorb the benefits fully. After all, glowing skin isn’t just about the products you use, it’s also about how and when you use them.