Mumbai

Some commitments evolve rather than end. For Vikash Kumar, protection has remained a constant — first while serving in the Indian Navy and now through a science-led skincare brand focused on strengthening the skin’s natural defences.

After years in the armed forces, where safeguarding the nation demands discipline, precision and foresight, Kumar transitioned to a new mission: protecting human skin from daily environmental stressors such as pollution, UV radiation and climate exposure. This philosophy laid the groundwork for ÉPURE DERMA, a high-efficacy, multi-tasking skincare brand.

“In defence services, protection is proactive and structured, not reactive. Skincare should follow the same principle — strengthening the skin barrier while repairing damage,” said Vikash Kumar, Founder and Chairman of Épure Global Pvt. Ltd.

A Barrier-First Approach to Skin Health

ÉPURE DERMA is built on the belief that sustainable skin health goes beyond surface-level correction. The brand emphasises strengthening the skin barrier alongside addressing visible concerns, aiming for long-term resilience rather than temporary cosmetic results.

Staying away from complex, multi-step routines, the brand promotes minimal yet effective skincare. Its products are designed to perform multiple functions, reducing the need for excessive layering and making routines easier to maintain.

This clarity-driven approach reflects Kumar’s defence background, where every action serves a defined purpose.

Science-Backed Ingredients, Simplified Formulations

Each ÉPURE DERMA product is formulated with clinically validated, globally trusted ingredients, without unnecessary fillers or complexity. The range spans cleansers, toners, serums, moisturisers and sunscreens — all designed to deliver maximum efficacy with minimal steps.

The focus, the brand says, is on thoughtful formulation that works in harmony with the skin, ensuring both comfort and visible results.

Trust Measured in Repeat Use

For Kumar, success is not measured by marketing metrics alone but by consumer trust.

“The most meaningful moment is when a customer returns with an empty product and asks for it again. That shows it wasn’t just tried — it was relied upon,” he said.

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Since its launch, ÉPURE DERMA has developed a strong base of repeat users, driven by consistent performance and routines that consumers are able to sustain.fer products that consumers not only try, but finish — and return to.