New Delhi

Rada Krivokapić Radonjić is Montenegrin award-winning fashion designer and stylist whose work bridges cultural heritage and contemporary design. She gained international recognition through the creation of Kovilm (2019) and Zentivns (2022), original fashion concepts officially registered by Montenegro’s Ministry of Economy and Ministry of Economic Development and Tourism. The primordial roots of her work lay in Business-tailored jeans and the little white dress. These creations have been officially recognized by national ministries, crafted by hand and made with eco-friendly materials, reflecting her dedication to both cultural innovation and sustainable fashion.

Designers shape not only fabrics and silhouettes but ways of thinking and behaving. “Fashion creators from different cultural and economic centers send inputs not only about the modern or desirable look, but are also guiding us toward a certain style, a way of thinking and behaving,” she notes. With this philosophy, Rada has developed extraordinary consistency.

Evolving years, before 2019

Rada Krivokapić Radonjić began her career as a fashion designer and stylist with a strong emphasis on elegance, cultural heritage, and innovative form. Her early work was recognized through participation in renowned regional events, including Brands & Signs and Month of Design in Ljubljana, Slovenia (2017) where her interpretation of the "little black dress" gained wide acclaim.

Fashion Designer, Rada Krivokapić Radonjić

Internship in Milan

Earlier in her career, Rada completed an internship with Giorgio Armani in Milan, where she met iconic figures including Giovanni Versace, Karl Lagerfeld, Valentino Garavani, Roberto Cavalli. This invaluable experience marked a significant milestone in her development as a designer and connected her with the heart of global fashion. Milan not only enriched her technical and aesthetic understanding but also gave her the confidence to create a unique path of her own.

The Breakthrough – Since 2019

The year 2019 began a new chapter in Rada’s career with the introduction of Kovilm, a garment worn by men and women around the neck that represents the transformation of a tie and a bow – tie. It was followed by Zentivns in 2022, a folk costume registered by the Ministry of Economic Development and Tourism. These creations distinguish her as a designer deeply committed to cultural preservation while simultaneously reimagining tradition for the global stage.

Listed in Top 10 Fashion Designers in the World

Rada Krivokapic Radonjic’s work soon gained worldwide recognition. In London, July 2023, she received Award for the World’s Best Fashion Designer. This was followed by the Lifetime Achievement Award from Matica hrvatska (2024) and the title of Fashion Designer of the Year for Southern Europe (2025). Alongside her design achievements, Rada has dedicated herself to fashion education and publishing. Her book Odijevanje is being publicised for educational purposes, while her upcoming release Krojenje i šivenje will provide practical insights into tailoring and sewing. Sharing knowledge, she ensures that the next generation of designers will carry forward both tradition and innovation.

A Unique Voice in Global Fashion

Rada Krivokapić Radonjić stands at the intersection of art, sustainability, and global responsibility. Her projects seek to unite fashion with urgent human goals—protecting the planet, fostering peace, and eliminating poverty

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Looking ahead, Rada has set her sights on strengthening cultural and creative connections with India, aiming to bring benefit to Indian people and contribute to India’s role in global fashion. Inspired by India’s rich heritage and its dynamic contemporary scene, she envisions collaborations that would empower local communities, highlight traditional crafts, and create sustainable opportunities for the country’s fashion industry.

(Photographs by Damir Nesimi and Jovana Dojkic.)